Dreambaby Child Safety Campaign
A Passion for Child Safety
Dreambaby is an international brand branching out into new waters in marketing. We were originally hired to produce a video to be displayed on endcaps in stores. We wound up doing that, plus another 28 product videos for a web campaign centered around the owner’s genuine passion for child safety education.
What We Did
The goal was to educate shoppers (mainly moms) on the importance of child proofing your home and the Dreambaby products that can help. We thoroughly tested out each product as if a child, then went from script to screen to educate parents on the benefits. Needless to say, we got mom’s approval….
Case Studyclick to read
We created an incredible marketing resource for Dreambaby.
We started by producing cohesive product videos centered around teaching the importance of child safety to new moms.
We set up a resource center where every media piece is downloadable via FTP in multiple formats for the web, dvd, and subtitles. This gave their retailers an invaluable resource for promoting the Dreambaby brand. Retailers can easily create a DVD for an endcap with those specific products simply by downloading the files and burning them to a disc. We even created a version for Foreign retailers to include subtitles for their market.