Reality Realtor Trailer

Reality Real Estate?

Reality Realtor was a concept developed originally to target Realtors. The show was created to test a famous marketing theory by Gary Keller. The idea was to convey the ups & downs of the real estate market in order to attract the market’s attention, while proving what worked and did not.

What We Did

We produced, directed and shot the trailer. The concept was to entice realtors to follow the show by offering a glimpse of someone doing exactly what they were, in the same market. After the trailer, the show was taken on by another video team.